Consumers are taking privacy and security into account more often when making purchasing decisions, would consider leaving companies in the wake of a data breach incident, and measure corporate reputation based on these issues, according to a survey by public relations firm Edelman.


https://www.infosecurity-magazine.com/news/consumer-loyalty-depends-on-privacy-and-data/
Consumers are taking privacy and security into account more often when making purchasing decisions, would consider leaving companies in the wake of a data breach incident, and measure corporate reputation based on these issues, according to a survey by public relations firm Edelman.
Thu, 15 Mar 2012 16:00:00 GMT
https://www.infosecurity-magazine.com/news/consumer-loyalty-depends-on-privacy-and-data/

Source: InfosecMagazine
Source Link: https://www.infosecurity-magazine.com/news/consumer-loyalty-depends-on-privacy-and-data/